This is it!
This is the most relevant and vital part of your google ranking. Content,
Content, content!!! It is vital that every page of your site contains relevant,
information rich content. Above all else, this will define your site not only to your users but Google as well. Your content should be easy to read, interesting and relevant to what your website is all about. The more you update the content within your site, the more value it earns.
Think of the main keywords for your site. Separate
them and write the content around them. An excellent tool to use here is WordTracker.
WordTracker compile a database of terms that people search for. You enter some keywords, and they tell you how often people search for them, and also tell you how many competing sites use those keywords.
Ensure that you cater for the word in a meaningful manner. Each page should have at least 300 words. You should use
headings and paragraph breaks to prove that it is well written content. Clean HTML coding is very important, it makes it easy for the Google robots to spider your site and index it correctly.
One thing to do is to mention the keyword a couple of times at the start of the first paragraph
and also at the start of the final paragraph. Google examines the page and
realizes that a few paragraphs have content that is relevant. From start to finish
as it were. (Please note though, Google's algorithms are improving all the time. So be sure to keep it readable and of interest to your users.) Be sure to bear in mind that you should not repeat the same words too
many times. To assist you in this you should look at the keyword density. That
is to say the ratio of the amount of times the keywords are used divided by the
amount of words on the page.
Never go above 6% density per page. Anything above this could be classed as spam. To be on the safe side, and cater for other search engines, I recommend not exceeding 4-5% per page.
Here is a tool to test your keyword density: