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 How to use appropriate naming conventions.
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Home Google Ranking Naming Conventions

Naming Conventions

Domain Names

Domain names play a big part in your overall ranking within Google, although they are not vital. You will notice that any search you do within Google, the first 6 out of 10 sites usually contain the keywords within the actual URL of the site. A good example is:


You will notice that the words have been separated using hyphens, this is not necessary for Google to recognise each keyword, however it is useful to stand out for the user in the search results. When choosing your domain name, try to use the most important keywords, that is to say the words your users will use to search for the service you provide. It is common knowledge that the shorter the name the better, this is only because it is easier for the user to remember. Although I would suggest to refrain from using extra long domain names for the sole purpose of ladening it with keywords. This is an obvious tactic that Google will catch on to immediately.

File Names

When naming your html pages, be sure to give them relevant names using your preferred keywords. Separate each word by using an underline or hyphen. (Again, not necessary, but useful for the users benefit) For example, if I were to name two pages of the site they would be as follows:



You can name the pages using either html or htm but try and refrain from using dynamic page types such as asp and php. You can use dynamic types (many well ranked websites do), but I recommend static html/htm for best ranking possibilities. Also easier to create, but maybe harder to maintain. This is strictly a personal preference.

Website Folder Structure

Stick to the same sort of naming convention rules as you would for your filenames. Use hyphens or underlines to seperate the words. Make sure that each directory is as descriptive as possible about the content of the folder in question.

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